
By John Mgbe
APCON
is an acronym for “Advertising Practitioners Council of
Nigeria”.It is a Federal Government regulatory
agency set up to control advertising in all its
aspects and ramifications in Nigeria. It was set
up under Act 55 of 1988, as amended by Act
93 of 1992.APCON is the umbrella body which
ensures decorum in the advertising
profession as it co-ordinates the
activities of a wide spectrum of
advertising groups in Nigeria.Some of the groups
which operate under the canopy
and strict surveillance of APCON include
advertising agencies, media independents, media
professionals and the like.In order
to inject sanity and discipline in
the advertising profession, APCON
has a number of departments which
focus on several areas of its
operations .One of such departments is
the Advertising Standards Panel(ASP)
which severely monitors all advertisements
and any offensive ones are
censured. In order to facilitate
efficiency in its operations, the ASP
has classified products into “Controlled
Products “ and “General Goods and Services”. It
is mandatory that vetting by the ASP
must be carried out on all
controlled products