Thursday, 8 August 2019

Article: The Changing Role Of The Beauty Industry In Africa

By Angels Beauty Lounge

With the advent of diverse beauty products, beauty is in the eyes of the Beholder is no longer a cliche. Beauty is in the eyes of all Beholders is the new cliche. The beauty industry is a growing industry worth billions of dollars.

Companies such as Balck Opal, L’Oreal, Revlon, Neutrogena, Ponds, MAC are competing to dominate the market, especially the African market. There were times when markups and skin products were limited to a few generic ingredients.